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Are you here because you want to know how to get publicity?

Media placements from large, reputable media outlets can…

⇒ Attract new clients or customers.

⇒ Provide third-party endorsement, which can be enough to tip the scales in your favor when new clients are deciding which vendor to choose.

⇒ Position you for big deals, like the TV shows, video deals, book deals and endorsement deals my clients were offered as a result of their media exposure.

⇒ Spread you message to hundreds of thousands, if not millions, of people who are waiting to hear it.

Would you like to know how to get interviews on major TV and radio shows or in print?

Do you want to have your products featured in magazines or on top blogs and websites?

Do you want to share your message in a bigger way, reaching hundreds of thousands, or even millions, of people?

Would you like to gain an inside view of what members of the media want?

And, would you like to learn how to do all of this from an experienced PR professional?

Watch a sample of my video interviews with members of the media.

It’s rare to get the insider scoop, directly from media producers and writers, like this…

Want to know exactly what I did to book interviews with top media outlets like these?



Are you thinking that this all sounds great, but…

Maybe you’ve tried to get yourself publicity, but it hasn’t resulted in much.

Or, you don’t know if you’re ready to put yourself out there.

Perhaps you’ve even worried about getting SO MUCH publicity that you’re afraid you won’t be able to keep up with the orders you’ll get.

Does any of this sound familiar?

Everything you need to know

to get yourself great press coverage

is here for you.

Becoming-Popular-Banner--melon-without Lisa Elia or photo-11-6-13
LisaLookingOverShoulder_cropped closer.jpgBecoming Popular: How to Get Yourself Great Media Coverage is a program I developed after more than 25 years in the PR industry. I created this program for people who want to learn how to get their own media coverage, and more.

In this program, I share the shortcuts and insider secrets I’ve developed to secure my clients major publicity and position them for book deals, endorsement deals, their own TV shows, and more. I’ll also tell you how I attracted media interviews for myself with Inc., Entertainment Tonight, Fox News and other national outlets. “

~ Lisa Elia, PR Expert & Media Trainer

Raise your profile.

Attract more clients.

Play a bigger game.

In this program, I will teach you…

⇒ 5 things you need to do to get yourself ready for publicity.

⇒ The first thing you need to say to members of the media to let them want to work with you.

⇒ How to get yourself and your company ready for an influx of orders.

⇒ The 3 biggest mistakes to avoid to when pitching to the media.

⇒ And more.

Using this program you can…

Get yourself great media placements.

Be prepared to approach top decision makers anywhere.

Polish your presentation, both in person and online.

Save thousands of dollars by handling your publicity efforts yourself, rather than paying a PR firm to do it for you.

Feel more confident about what you’re putting out into the world.

The skills you will learn will allow you to…

1. Refine your branding.

2. Create your own polished press kit and online press room.

3. Gain an understanding of the media and how to pitch to them and book interviews.

4. Write press releases, distribute them and maximize their impact.

5. Feel relaxed and prepared for interviews, including the tough ones.

6. Create materials to attract speaking engagements, book deals, TV deals, endorsement deals and other BIG opportunities.

7. Use social media to connect with, and attract, the media.

And much more.

Becoming Popular: How to Get Yourself Great Media Coverage is both comprehensive and flexible.

 I have poured into this program the knowledge I’ve gained during more than 25 years in the field of PR, plus my four years as an undergrad. (My bachelor’s degree is in communication with a public relations focus, so I have been doing this a long time).

The instructions and examples in the program are from my tested, real-world successful practices, accessible in the form of videos, audio recordings and PDFs.

This is the most clear and comprehensive program I know of to teach you how to prepare yourself and your materials, and then to actually get yourself great publicity placements.

You can go through the program from top to bottom, or only use the modules and lessons that serve your needs.



#1. A complimentary 1-year membership in my coaching group. You can participate in monthly coaching calls with me, so you can get feedback and stay on track.

#2. Complimentary access to my clients-only Facebook group, where you can post questions and get answers from me quickly.

You receive all of this for $297.

If you’re only interested in specific topics, scroll down.

Just one good media placement could bring you enough business to more than pay for this program.

Hiring a PR firm would cost thousands of dollars per month, and you can do a lot what they do yourself.


Are you ready to learn how to get publicity?


Click Here to Get Started Now



Online Payments



100% money back guarantee label


I believe so strongly in this program, that I’m providing a money-back guarantee.



If you’re interested in only certain topics,

we have some of the content packaged into smaller bites.

Keep in mind that these items do not come with the coaching and other bonuses you receive with the Becoming Popular program.

How to Create a Press Kit and Online Press Room    $67 


Press Release Writing and Distribution    $67


How to Pitch to the Media    $67


Read what others have to say about the Becoming Popular program:


Maya Mathias--cropped“Lisa Elia oozes professionalism, care and deep expertise. Her Becoming Popular program is a delightful treasure trove of get-to-the-heart-of-it training content and action plans. In a few short weeks, I was able to crystallize my messaging, organize my online press room and secure my first online radio show appearance.

Then, Lisa and I had the opportunity to spend some quality time brainstorming story angles that would serve my business, amplify my message and attract my tribe. Her ideas were mind-expanding and I can’t wait to pitch them to media outlets.

Lisa – thank you for sharing your gift for communication and PR so generously and effortlessly. I’m excited to keep the conversation going as my business grows and my message spreads.”

Maya Mathias, The Global Leadership Creator


Caroline Donahue

“Before working with Lisa, I was terrified to write a press release. There was something so intimidating about that phrase, ‘press release’! Yikes! With Lisa’s guidance, I’ve now sent out several that picked up tons of hits, was quoted in Organic Spa magazine, have been on numerous blog radio shows, one of which has been downloaded over 900 times! Press really does make the difference. I can’t recommend getting help and support from Lisa highly enough!”

Caroline Donahue, Remabulous Coaching


lisa-greenfield“After a career in sales and management consulting, it was time to give my own dream a chance and I wanted PR advice for today’s competitive media environment. Lisa Elia’s course is astounding. It offers straight-talking, manageable sections of information to build a solid business foundation and then helps shape an effective and comprehensive strategy for growth. It demonstrates how to achieve an inviting professional presentation and cohesive messaging. To say I am impressed is an understatement. It would be almost impossible to find better value for your time and money or a more engaging person to teach it!”

Lisa Greenfield, Truth in Hand


 Jacqueline Delibes“Give Lisa Elia time to brainstorm and she will create powerful strategies with you to propel your business upward. Lisa is wonderful at drilling down far enough to uncover the essence of your brand and then she helps develop it further. There is a lot of overlap between crafting an effective PR campaign and building a business from the ground up; I think of Lisa as both a publicist and a business partner. No matter what stage you think you’re at with your business, I strongly advise working with Lisa.”

Jacqueline Delibes, Writer


Are you ready to learn how to get publicity?


Click Here to Get Started Now



Online Payments



100% money back guarantee label


I believe so strongly in this program, that I’m providing a money-back guarantee.




Elia Erickson Consulting  ♦  11620 Wilshire Blvd., 9th Floor, Los Angeles, CA  90025  ♦   Phone: 310-479-0217

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