How to Get Publicity Without Hiring a PR Firm
The How to Get Publicity program is both comprehensive and flexible.
The instructions and examples in this program were developed based on my tested, real-world successful practices. These are the same techniques that I used to book clients with top-level interviews, such as The Oprah Winfrey Show, CNN, ABC, CBS, NBC, The Wall Street Journal, The New York Times, SELF, Shape, Fitness, and hundreds of other outlets.
I'm Lisa Elia, a PR Expert and Media Trainer with more than 20 years of experience. I created the How to Get Publicity program because although the media is more accessible than ever, there are many mistakes to avoid when approaching them. I can help you avoid these mistakes and instead, set you up for publicity success.
This is the most clear and comprehensive program I know of to help those who want to learn how to get publicity without hiring a PR firm, which usually costs several thousand dollars a month.
The photo below shows you the names of the modules in this program. Each one contains detailed instructions and examples to walk you through every step of the publicity process, all accessible to you any time, from anywhere in the world, through our online members-only site.
Learning from someone who has done this for years is the only way to go, for those who want to know how to get publicity without hiring a publicist.
#1. A complimentary 1-year membership in my coaching group.
You can participate in monthly coaching calls with me, so you can get feedback and stay on track.
#2. Complimentary access to my clients-only Facebook group.
You can post questions and get answers from me quickly, and connect with others in the group.
Here's why it works.
Everything you need to know about how to get publicity without hiring a PR firm is available to you in this affordable program.
If you're afraid to go it alone, don't worry. When you purchase this program, you get access to my coaching group, so you can get live coaching from me on our monthly coaching calls and through my Facebook group.
If you want more help beyond that, you can upgrade to my private coaching program, which also includes this program.
In this program, I will teach you exactly how to get publicity without hiring a PR firm.
You will learn...
⇒ magnetic message development;
⇒ the 3 biggest mistakes to avoid to when pitching to the media;
⇒ how to create a great press kit;
⇒ how to write a press release that gets results;
⇒ how to navigate media interviews, and how to shine on camera;
⇒ what to make sure you have on your website before you start pitching the media;
⇒ the first thing to say to members of the media to let them want to work with you;
⇒ how to get yourself and your company ready for an influx of orders;
⇒ what you can do on social media to attract media interviews;
⇒ and much more.
Using this program you can...
Get yourself great media placements.
Be prepared to approach top decision makers anywhere.
Polish your presentation, both in person and online.
Save thousands of dollars by handling your publicity yourself, rather than paying a PR firm to do it.
Feel more confident about what you’re putting out into the world.
The skills you will learn will allow you to...
1. Refine your branding.
2. Create your own polished press kit and online press room.
3. Gain an understanding of the media and how to pitch to them and book interviews.
4. Write press releases, distribute them and maximize their impact.
5. Feel relaxed and prepared for interviews, including the tough ones.
6. Create materials to attract speaking engagements, book deals, and other BIG opportunities.
7. Use social media to connect with, and attract, the media, and much more.
Why do you want to learn from me?
"I have a proven track record of getting publicity for other people, not just for myself.
Some people who are teaching others how to get publicity are basing their teachings only on what worked for them, which doesn't mean they know how to get press coverage for other people.
I hold a degree in communication with a public relations focus. I've been immersed in this field since I was 18.
My years of experience helped me to create a system that breaks down each step of the publicity process, beginning with defining your brand and your message in a way that appeals to the media, and taking you through specific media interview techniques that people pay me thousands of dollars to teach them.
I've poured into this program the knowledge I've gained during more than 20 years as a publicist, and I provide the monthly coaching calls and Facebook group support so you never feel alone during this process."
~ Lisa Elia, Publicist and Media Trainer, Business Strategist
These are just some of the media outlets where I have booked clients with interviews.
Clients pay PR firms thousands of dollars each month to get them press coverage, but I can teach you how to do it yourself...and I'm not talking about small online shows.
In this program, I walk you through the same processes I use, step-by-step, so you can learn how to get publicity without hiring a PR firm.
Hiring a PR firm would cost thousands of dollars per month,
but you can learn how to get publicity without hiring a PR firm.
Just one good media placement can bring you
enough business to more than pay for this program many times over.
Raise your profile.
Attract more clients or customers.
Play a bigger game.
Read what others have to say about the How to Get Publicity program:
"Lisa Elia oozes professionalism, care and deep expertise. Her program is a delightful treasure trove of get-to-the-heart-of-it training content and action plans. In a few short weeks, I was able to crystallize my messaging, organize my online press room and secure my first online radio show appearance.
Then, Lisa and I had the opportunity to spend some quality time brainstorming story angles that would serve my business, amplify my message and attract my tribe. Her ideas were mind-expanding and I can't wait to pitch them to media outlets.
Lisa - thank you for sharing your gift for communication and PR so generously and effortlessly. I'm excited to keep the conversation going as my business grows and my message spreads."
Maya Mathias, The Global Leadership Creator www.inventivelinks.com
“Before working with Lisa, I was terrified to write a press release. There was something so intimidating about that phrase, ‘press release’! Yikes!
With Lisa's guidance, I've now sent out several that picked up tons of hits, was quoted in Organic Spa magazine, have been on numerous blog radio shows, one of which has been downloaded over 900 times!
Press really does make the difference. I can't recommend getting help and support from Lisa highly enough!"
Caroline Donahue, Remabulous Coaching
“After a career in sales and management consulting, it was time to give my own dream a chance and I wanted PR advice for today’s competitive media environment. Lisa Elia’s course is astounding. It offers straight-talking, manageable sections of information to build a solid business foundation and then helps shape an effective and comprehensive strategy for growth. It demonstrates how to achieve an inviting professional presentation and cohesive messaging.
To say I am impressed is an understatement. It would be almost impossible to find better value for your time and money or a more engaging person to teach it!”
Lisa Greenfield, Truth in Hand www.truthinhand.com
“Give Lisa Elia time to brainstorm and she will create powerful strategies with you to propel your business upward. Lisa is wonderful at drilling down far enough to uncover the essence of your brand and then she helps develop it further. There is a lot of overlap between crafting an effective PR campaign and building a business from the ground up; I think of Lisa as both a publicist and a business partner.
No matter what stage you think you're at with your business, I strongly advise working with Lisa."
Jacqueline Delibes, Writer www.jacquelinedelibes.com
If these people can learn how to get publicity without hiring a PR firm, so you can you.